Netflix signs three-picture deal with Japanese anime studio Colorido – The Hollywood Reporter

Netflix continues to go hard on Japanese anime. The streamer unveiled a three-frame deal with Tokyo-based animation powerhouse Studio Colorido on Wednesday.

Netflix previously partnered with Colorido for the worldwide release of the well-received feature At a glance in 2020. Netflix is ​​aggressively expanding its anime production – the company says it will release 40 new anime titles in 2022 alone – but Wednesday’s deal is its first pact with a known top studio. mainly for creating anime feature films.

The first release under the agreement will be Drift home, directed by Hiroyasu Ishida, premieres September 16. Netflix released a new trailer (below) for the title and noted that the film will also hit theaters in Japan. The new partners also said that one of the other films under the deal will be directed by Tomotaka Shibayama, co-director of At a glance. This project should be ready for release in 2024.

“Studio Colorido has some of Japan’s top animation creators who have produced best-in-class original animated feature films over the past 10 years,” said Netflix Japanese Content Director Yuji Yamano. “This partnership expands our growing list of films in Japan, and also adds to our collection of more ‘light’ and family-friendly stories.”

Netflix recently highlighted the strong value of Japanese anime to its service, both in Japan and globally. The company said earlier this spring that more than half of its global subscribers watched anime in 2021, and more than 90% of users in Japan consume content in the category.

Anime is believed to be particularly valuable in Asian markets, where Netflix still has room for growth. The Asia-Pacific region was the only bright spot in the company’s disappointing first-quarter results, which sent its share price tumbling. In its letter to shareholders last week, Netflix said it was “making good progress” in Asia Pacific, with “nice growth in various markets including Japan, India, the Philippines, Thailand and Taiwan. “.

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