Vox Cinemas signs an agreement with Odex to distribute Japanese anime titles
Under the exclusive agreement, six titles will be released in theaters in eight territories in the MENA region.
Vox Cinemas has signed an exclusive agreement with Japanese animated film distributor Odex to distribute animated films in the MENA region.
Under the new deal, six titles will hit theaters in eight territories, including Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train.
Commenting on the deal, Toni El Massih, Director of Content at Vox Cinemas said: “Vox Cinemas is extremely proud to be Odex’s exclusive distributor partner for the Middle East and North Africa and we are confident that our expertise and market knowledge coupled with their impressive catalog of content will drive box office growth. The pandemic has forced us to search for content in new regions and with this agreement we are taking a strategic step in adding even more great movies to our summer movie roster. There is a huge appetite for the Japanese comic book genre in the region and we are delighted to bring an impressive lineup of anime to the big screen, starting with the record breaking Demon slayer which has been acclaimed by critics and audiences around the world.
Go Wei Ho, Managing Director of Odex Private Limited, Singapore added, “Odex is delighted to have the opportunity to work with Vox Cinemas to bring Japanese animated films to the Middle East. With over 20 years of experience in the Japanese anime industry, Odex has worked with various cinema operators in Southeast Asia to develop the anime industry in these territories. Now, for its expansion in the Middle East, Odex is convinced that by working with Vox Cinemas, a successful and leading cinema operator in the Middle East, the partnership will mark another important step for Odex and Vox to develop the industry. Japanese anime in the Middle East. “